Write Gooder Content

One of the core beliefs at SmartBox Web Marketing is that website content – yours, ours, anyone’s – should be readable and informative if you want to attract new patients or clients.

That’s what research says and that’s what Google wants.

Here are three ways many dental websites fail to provide good content:

1. Your content is written for search engine bots, not people

Search engine optimization is serious business. It is the key component to getting Google to link to your dental website when a potential patient searches for the niches you want to dominate.

So it is important that your website incorporate key words and phrases that your potential patients will search for when looking to relieve their pain and problems.

But…

You CANNOT shoehorn keywords into copy in a way that makes that copy unreadable and unhelpful for potential patients. Not only does it exasperate potential patients, but it can cause Google to penalize you and hurt your search results rankings.

Google also makes is very hard to know specifically what keywords potential patients are looking for. Most searches use more than three words (called long-tail searches) and Google prevents sites from knowing what terms most searchers used to find them.

So…

Focus on writing relevant copy that informs potential patients, whether it is web pages, blogs, reports or news articles. By writing content that matters for the patients YOU want to attract, you can and should be using the same terms they will be looking for.

2. Your pages aren’t updated frequently enough

Google gives preference in its search results to pages with new and fresh content. This can include changes to web pages; regular blogs, articles and newsletters; press releases and FAQs; and images and videos.

Conversely, this means that dental websites with little or no updated content lose ground over time and fare worse in search engine results.

At SmartBox, we can transfer your site to our SNAP™ system, which places your content in an easy-to-manage area for editing, updates and even entirely new pages. Then you can provide updated content in a SNAP!

This also means you should regularly monitor which pages are seeing the most traffic and which are not. The pages that receive the least traffic should be adjusted and modified until they achieve better results.

3. There’s not enough new, unique content.

It takes a lot of content to regularly update your site. In some markets, this can mean one unique piece per day.

Unique content is the key, because Google doesn’t look favorably on duplicate content. So copying content from the website of your state dental association or a professional organization not only won’t help your search engine results, it could actually hurt them.

Since content is the core of any SEO campaign, this would be counterproductive.  Online audience-optimized content is an area in which you want to dominate, not dabble.

Our patient attraction system includes content writing, allowing experts in their field to attract you more and better patients.

Feel free to look around our website at the topics that interest you most or click here to see the results we’ve achieved for hundreds of your peers across the country. When you’re ready for the best patient attraction system in the business, contact us at 888.741.1413 or click here.