Your Site is Hard to Navigate – or Worse

The #1 way your dental website costs you new patients is if they struggle to find what they are looking for.

There are many reasons that can happen, but the result is the same: potentially wonderful patients jump ship, hit the back button and find another dentist.

Remember, your website has less than 3 seconds for someone to decide if they want to stay. So what they are looking for must be obvious to them in the time most people take between blinks.

That’s why when we build amazing websites for our clients, we provide large visual cues so prospective patients can find what they are looking for immediately. Click here if you want to see some of the best dental websites in the world. They are the hub of our industry-leading patient attraction system that is drawing our clients more and better patients.

Here are some of the top problems dental websites have that are killing their user experience:

1. Long blocks of text. In the digital age, even older readers have become scanners. Digital natives are even worse. You must use bold type, lists and subheads to emphasize key points, as that is all most people will read on a page.

2. Stock photos. Prospective patients want to see you, your staff and, most importantly, your existing patients. Use real photos to break up those long copy blocks so they are not so intimidating.

3. Rotating banner images. We’ve done dozens of tests where we have taken out the scrolling pictures and put in an offer, such as “Get our free report,” or put in a static image. Every time we do it, the results (phone calls and opt-ins) go up. People get kind of mesmerized by the changing images. You have five or 10 images that rotate every five or 10 seconds and they just sit there and watch it, but they don’t do anything.

4. No or incorrect contact information. This is one of the dumbest mistakes a website can make. If your copy is good and prospective patients see what they like, they should be able to immediately find your local search information: location, hours, phone number and a “contact” button or form.

5. Contact forms are too long. Speaking of that “contact” button, don’t make a potential patient give their life history if they want more information. A name and email address should do to get free offers, and add phone number and their problem if they want to schedule an appointment. The more you ask for, the lower the percentage that will complete the form.

6. Broken links. If no contact information is the dumbest mistake on a website, this is the most understandable. It’s understandable because most dentists aren’t updating their site often enough to know when links are broken. Having broken links on your website makes potential patients question how on top of things you are.

7. Slow loading. Research shows that people begin abandoning loading web pages at 2 seconds after they click on them. Google also includes load time in its ranking algorithm. And make sure your website loads quickly on all browsers, including mobile devices.

8. Autoplay videos. Video is a rainmaker for dentists. But autoplay video is a deal-breaker. Few things drive potential patients away faster than a video that starts as soon as you load a page. Some people just don’t want to watch it, and you shouldn’t force them to. The same goes for autoplay audio. Just don’t do it.

9. Poor readability. Too often, websites use text and background colors that blend together or clash horribly. You also want a stylish, modern font that is highly readable without causing eyestrain.

10. Illogical/confusing navigation. This may be last on this list, but it could be the biggest problem. A web designer has to make a lot of decisions, such as the number of buttons, tabs and links, that affect how well a potential patient can navigate a page. There are literally thousands of possible combinations.

When faced with so many options, it’s easy to see why so many dentists get it wrong.

To help yourself not be one of those dentists, feel free to look around our website at the topics that interest you most or click here to see the results we’ve achieved for hundreds of your peers across the country. When you’re ready for the best patient attraction system in the business, contact us at 888.741.1413 or click here.